The Pepsi Shock and the Quiet May: What the Secondary Watch Market Just Told Owners
Geneva cleared $155M at the top — but the WatchCharts May 2026 read was Overall Index -0.1% with Rolex and Patek each +0.1%. Meanwhile the discontinued Rolex GMT Pepsi is trading above $30,000 against $11,800 retail. Three concrete decisions for owners who hold rather than consign to Geneva.
