I sat down with Borro’s very own Richard Shults, Cheif Underwriter & Sales Office, to learn more about Rolex Watches. As we began our conversation, I kept coming back to the same question…” what did he believe to be the. It is so impressive how many established watch families they have and
Why Certain Rolex References Hold Their Value
The Rolex market is not monolithic — certain references appreciate while others hold steady or decline. The models that consistently perform as investment-grade assets share common characteristics: limited or discontinued production, association with iconic cultural moments or figures, mechanical innovations that defined their era, and strong collector communities that maintain demand. Understanding which references fall into this category requires the kind of market knowledge that Borro’s appraisal team brings to every valuation.
The Rolex Secondary Market in 2026
The secondary market for Rolex watches has matured into a transparent, data-driven marketplace. Platforms like Chrono24, WatchCharts, and Bob’s Watches provide real-time pricing data, while auction results from Phillips, Christie’s, and Sotheby’s establish benchmarks for rare and vintage references. This transparency benefits both collectors and lenders — it allows Borro to provide valuations grounded in current market data rather than estimates or appraisals that may not reflect actual transaction prices. For collectors, this means that the loan value Borro offers against a Rolex is calibrated to what the watch would actually achieve in the current market.
Borrowing Against Your Rolex with Borro
A Rolex watch is often one of the most liquid luxury assets a person owns, and Borro makes it easy to convert that value into capital without selling. Our process begins with an online estimate — provide us with the reference number, year, condition, and completeness (box, papers, service history) and we will provide a preliminary loan range. Once the watch arrives at our facility via our insured shipping service, our horological specialists complete a detailed assessment that accounts for current market comparables, condition specifics, and any factors that drive premium pricing for your particular reference. Funds are typically available within 24 hours of appraisal, and your watch is stored in our secure vault until you are ready to redeem it.
The Borro Advantage for Watch Collectors
Unlike selling to a dealer or consigning to auction — both of which involve permanent loss of the asset and significant fees — a Borro loan preserves your ownership while providing the capital you need. There are no credit checks, no impact on your financial profile, and the process is entirely confidential. Whether you hold a single Rolex with sentimental and financial value or a collection spanning multiple references and decades, Borro provides a lending solution that respects the asset and delivers capital at the speed the modern market demands.
