Rolex is a name synonymous with luxury, precision, and prestige. While any Rolex is a significant investment, certain models have transcended watchmaking to become legendary artifacts, fetching astronomical prices at auction. This article takes a look at the most expensive Rolex watches ever sold, exploring the stories behind them and what makes them so valuable.
The Paul Newman Daytona: The Holy Grail of Watch Collecting
No list of expensive Rolexes is complete without the Paul Newman Daytona. We delve into the story of the specific watch owned by the actor himself, which sold for a record-breaking $17.8 million. We explore its unique ‘exotic’ dial and the personal history that makes it the ultimate grail watch for collectors.
The Bao Dai Rolex: A Watch Fit for an Emperor
The Rolex 6062, nicknamed ‘Bao Dai,’ is one of the rarest and most complicated Rolexes ever made. This section tells the story of the unique black-dial model with diamond indices that was once owned by the last emperor of Vietnam, and why it commanded a price of over $5 million at auction.
The ‘Unicorn’ Daytona: A One-of-a-Kind White Gold Masterpiece
The Rolex Daytona Reference 6265, known as ‘The Unicorn,’ is the only known vintage example crafted in white gold. We explore the history of this unique timepiece, which was considered a mythical piece by collectors until it surfaced and sold for $5.9 million for charity.
What Makes a Rolex So Valuable?
Why do some Rolex watches command such high prices? We discuss the key factors that contribute to a Rolex’s value, including the rarity of the model, its provenance (the history of its ownership), its condition, the materials used, and its significance in the history of watchmaking.
Frequently Asked Questions
- What is the most expensive Rolex ever sold? The most expensive Rolex ever sold at auction is the Paul Newman Daytona, which fetched $17.8 million in 2017.
- Why are Rolex watches so expensive? Their high cost is due to the use of premium materials, the intensive labor and craftsmanship required for their in-house manufacturing and assembly, their reputation for durability, and their strong brand value and demand.
- How can you tell if a Rolex is real? Key indicators include the weight of the watch, the smooth sweep of the second hand (not a ticking motion), the quality of the text and engravings on the dial, and the presence of a tiny, laser-etched crown on the crystal at the 6 o’clock position on modern models.
- Are Rolex watches a good investment? While past performance is no guarantee of future results, many Rolex models, particularly stainless steel sports models, have historically held or increased their value over time, making them a popular choice for collectors.
Explore More
Get a closer look at a classic model like the Rolex Oyster Perpetual Date or learn how Borro can provide loans against luxury watches.
Ready to unlock the financial potential of your high-value timepiece without parting with it permanently? Discover how easy it is to secure immediate capital in our guide: Get A Loan With Your Luxury Watch.


