The Porsche logo, officially the Porsche crest, combines a black prancing horse from the coat of arms of Stuttgart, Porsche’s home city, with the red-and-black stripes and stag antlers of the historic Württemberg arms, all beneath the Porsche name. Franz Xaver Reimspiess designed it in 1952, and it first appeared on a steering wheel at the end of that year. Porsche has revised it six times since, most recently in 2023 for its 75th anniversary. If you own a Porsche, Borro can turn it into fast, private funding without a sale.
Porsche Logo at a Glance
| Item | Porsche crest |
|---|---|
| Designed | 1952, by Franz Xaver Reimspiess |
| First use | Steering wheel, end of 1952; 356 Speedster hood handle, November 1954; hubcaps, 1959 |
| Horse | From the Stuttgart city coat of arms |
| Antlers and stripes | From the Württemberg coat of arms |
| Revisions | 1954, 1963, 1973, 1994, 2008 and 2023 |
| Latest update | Revealed June 2023 for Porsche’s 75th anniversary, on cars from late 2023 |
Own a Porsche? Borro lends against luxury, classic and collectible cars valued at $50,000 or more, with loans from $25,000, no credit check and funding in as little as one business day. Get a no-obligation quote or call 720-458-6788.
What Does the Porsche Logo Mean?
Every element of the crest points to Porsche’s home. The black horse at the center comes from the coat of arms of Stuttgart, a city whose name grew from “Stutengarten,” a mare stud farm, which is why the horse is a mare. Around it, the red-and-black stripes and the stag antlers come from the arms of Württemberg, the historic state of which Stuttgart was the capital. The word “Stuttgart” appears above the horse, and “Porsche” arches across the top of the crest.
Porsche Logo History
Ferry Porsche wanted a quality seal for the company’s cars, and in 1952 designer Franz Xaver Reimspiess created the crest; he is also believed to have drawn the original Volkswagen logo. The badge first appeared on the steering wheel at the end of 1952, moved onto the hood handle of the 356 Speedster in November 1954 and appeared on hubcaps from 1959. Porsche has refined the design in 1954, 1963, 1973, 1994, 2008 and 2023.
The 2023 Porsche Crest
Porsche revealed an updated crest in June 2023 as part of its 75th anniversary, after a three-year design process, and began fitting it to cars from late 2023. The changes are subtle: a three-dimensional honeycomb texture in the red sections, a refreshed horse, brushed gold instead of polished, and black “Stuttgart” lettering for the first time. Porsche also simplified details so that digital and physical versions match more closely.
Porsche and Ferrari Horses
Ferrari’s prancing horse has a different origin: it came from World War I pilot Francesco Baracca’s emblem. The two logos share a rearing horse but different histories, and Porsche’s is part of a civic coat of arms rather than a personal emblem.
Can You Get a Loan Against a Porsche?
Yes, if the car’s current market value is $50,000 or more. Porsche models from the 911 and Taycan to classic 356s and limited editions are widely valued as collateral, and Borro lends up to 50% of the appraised value, with a minimum loan of $25,000. A Porsche 911 appraised at $150,000 could support a loan of up to about $75,000.
- No credit check and no personal guarantee. The car secures the loan, and Borro does not ask for personal or business financial statements.
- Fast funding. Once your loan is approved, funds can arrive in as little as one business day.
- You keep ownership. Your Porsche is held in fully insured, secure safekeeping for the loan term and returned when you repay.
- Private and discreet. Borro has lent more than $1 billion to clients across the country and holds an A+ BBB rating.
Learn more about Porsche loans with Borro, read about loan-to-value ratios for classic Ferraris and Porsches, or see the Porsche 911 Turbo S.
A Small Crest, a Long Memory
Run your thumb across the badge on the steering wheel. It is a tiny thing, no larger than a coin, and yet it carries an entire city inside it. A black mare from the arms of Stuttgart, a city whose name began as a stud farm. The red and black stripes and stag antlers of Württemberg. A name arching over the top like a signature.
This is why owners of these cars talk about them the way people talk about family. The crest was drawn in 1952, first appeared on a steering wheel at the end of that year, and has been refined ever since, most recently for the 75th anniversary. Every revision kept faith with the horse. You are not driving a logo. You are driving a place.
Think of the small pleasures that follow. The click of a door that closes the way a vault does. The note the engine takes when it settles in. The glance of a stranger at a red light who recognizes the shape before he reads the badge. A Porsche rewards the owner who keeps coming back to it.
When you need capital without a sale, Borro lends against luxury and collectible cars. The car rests in secure, insured safekeeping, stays in your name, and returns to you when you repay. The crest, quite fittingly, never leaves the family.
Frequently Asked Questions
Can I borrow against my Porsche?
Yes, if it is worth $50,000 or more. Borro lends up to 50% of the appraised value, with loans from $25,000, no credit check and funding in as little as one business day.
What does the Porsche logo mean?
The horse comes from the Stuttgart coat of arms, and the antlers and red-and-black stripes come from the Württemberg arms, reflecting Porsche’s home.
Who designed the Porsche logo?
Franz Xaver Reimspiess designed the crest in 1952.
When did Porsche change its logo?
The crest was revised in 1954, 1963, 1973, 1994, 2008 and most recently in 2023 for Porsche’s 75th anniversary.
Is the Porsche horse the same as Ferrari’s?
No. Porsche’s horse comes from Stuttgart’s coat of arms, while Ferrari’s came from pilot Francesco Baracca’s emblem.
See how much your Porsche could unlock. Borro’s car loans start at $25,000, with no credit check and no personal guarantee. Apply now or call 720-458-6788 to speak with a valuation expert.
