Horology and Haute Joaillerie
Date: January 8–11, 2026
Location: Hyatt Regency Miami, Florida
For those passionate about wearable assets, the Miami Jewelry & Watch Show is the definitive January event. It brings together over 100 international exhibitors showcasing antique jewelry, vintage watches, and estate treasures. From Art Deco Cartier pieces to rare Patek Philippe complications, the show is a marketplace for serious connoisseurs.
The ability to recognize and purchase an undervalued gem requires immediate funds. Borro specializes in loans against luxury watches and fine jewelry, giving you the purchasing power to secure rare items on the spot.
Find this event and more in the Borro National Luxury Agenda.
The Depth of the JAWS Marketplace
The Miami Jewelry and Watch Show — known in the trade as JAWS — is one of the most concentrated marketplaces for horological and jewelry assets in the Western Hemisphere. Unlike consumer-facing watch exhibitions, JAWS operates primarily as a dealer-to-dealer and dealer-to-collector marketplace where serious inventory changes hands. The show floor features everything from vintage Patek Philippe and Audemars Piguet complications to estate diamond jewelry, colored gemstones, and contemporary haute joaillerie. For buyers with specific requirements — a particular reference number, a specific stone weight and quality, or a complete set with box and papers — JAWS is where those requirements get fulfilled.
Watches and Jewelry as Financial Assets
The watch and jewelry markets have matured significantly as alternative asset classes. Platforms like Chrono24, WatchCharts, and auction houses provide transparent pricing data that allows collectors to track the value of their holdings with real-time precision. Certain references — Rolex Daytonas, Patek Philippe Nautilus and Aquanaut models, and Audemars Piguet Royal Oaks — have demonstrated appreciation rates that rival or exceed traditional financial instruments over five- and ten-year periods. Estate jewelry, particularly signed pieces from houses like Van Cleef & Arpels, Cartier, and Bulgari, maintains strong secondary market values supported by consistent auction demand.
Lending Against Watches and Jewelry
Watches and fine jewelry are among the most efficient forms of luxury collateral. They are portable, easily authenticated, precisely valued through comparable sales data, and can be stored securely at minimal cost. Borro has deep expertise in this category — horological and jewelry assets represent a significant portion of our lending portfolio. Our appraisal team evaluates each piece based on current market comparables, condition, completeness (box, papers, service history), and the specific factors that drive premium pricing for particular references or stones. The result is a loan offer that reflects the true market value of your asset, delivered within 24 hours of appraisal.
From JAWS to Immediate Liquidity
Whether you are acquiring at JAWS or considering leveraging your existing watch and jewelry collection, Borro provides the capital flexibility the market demands. Dealers attending the show use our services to finance inventory acquisitions. Collectors use us to access liquidity without parting with pieces they intend to hold long-term. And for those who discover an extraordinary piece at JAWS — the vintage reference they have been pursuing, the stone that completes a collection — Borro can provide same-day capital so the opportunity does not pass. Contact our team ahead of the show to establish your lending parameters and arrive ready to transact.
