The Prelude to a Prestige Year
As the calendar turns to January 2026, the United States luxury landscape awakens with a formidable schedule of elite gatherings. From the sun-drenched coast of Florida to the desert enclaves of Arizona and the cultural heights of New York and San Francisco, this month sets the tempo for the year’s high-value asset markets. For the ultra-high-net-worth individual, January is not merely a beginning but a season of acquisition—a time when liquidity is paramount and opportunities to acquire blue-chip assets abound.
At Borro, we understand that capitalizing on these moments requires agility. Whether you are eyeing a Concours-grade Ferrari in Scottsdale or a contemporary masterpiece in Palm Beach, our luxury asset loans provide the strategic capital necessary to execute with confidence. Below is your curated guide to the most significant luxury events shaping the national agenda this month.
The Automotive Apex: Scottsdale & Kissimmee
The year kicks off with high-octane energy as the collector car world descends upon the South. The action begins in Florida with Mecum Kissimmee, the world’s largest collector car auction, offering thousands of lots ranging from American muscle to European exotics. As the month progresses, the focus shifts west to Arizona for the legendary Scottsdale Car Week. Here, Barrett-Jackson Scottsdale delivers its signature lifestyle spectacle, while RM Sotheby’s Arizona caters to the investment-grade collector with a catalog of rare, blue-chip automobiles.
Fine Art & Design: Coast-to-Coast Culture
The art market resumes its vibrancy with three distinct fairs spanning the continent. On the West Coast, FOG Design+Art in San Francisco continues to redefine the modern fair experience with its innovative blend of art and design. In New York City, the prestigious The Winter Show returns to the Park Avenue Armory, offering a masterclass in historical antiques and decorative arts. Meanwhile, collectors seeking the warmth of the Florida winter will find Art Palm Beach to be the premier destination for contemporary acquisitions.
Jewelry, Watches, and Lifestyle Assets
For connoisseurs of high horology and precious gems, the Miami Jewelry & Watch Show presents an unmissable opportunity to source rare vintage pieces and modern wonders. This event perfectly complements the lifestyle focus of the Naples Winter Wine Festival, where philanthropy meets the world’s finest vintages in an exclusive auction setting.
The Social Season: Equestrian & Cinema
Beyond the auction block, the luxury lifestyle thrives in specialized communities. The Winter Equestrian Festival in Wellington, Florida, begins its season, attracting the global elite of the horse world. In the mountains of Utah, the Sundance Film Festival offers a different kind of cultural currency, gathering industry leaders and tastemakers for a celebration of independent cinema.
Participating in these events often requires immediate access to capital. Borro’s asset-backed lending services allow you to leverage your existing luxury collection—be it fine art, classic cars, or watches—to secure liquidity in as little as 24 hours, ensuring you never miss an acquisition opportunity.
