San Francisco’s Modern Masterpiece
Date: January 21–25, 2026
Location: Fort Mason Center, San Francisco, California
On the West Coast, FOG Design+Art has established itself as a pivotal event for the modern collector. Departing from the traditional fair format, FOG celebrates the intersection of art and design, presenting 45 leading international galleries and dealers. It is a hub for discovery, offering everything from 20th-century furniture to cutting-edge contemporary installations.
For collectors looking to expand their portfolio with modern works, FOG offers a curated yet dynamic environment. Borro supports art collectors by offering loans against fine art, providing the liquidity to act quickly when a unique piece captures the imagination.
Discover more art events in our National Luxury Agenda.
Why FOG Matters for Design Collectors
FOG Design+Art occupies a distinctive position in the fair calendar because it bridges the gap between fine art and design. While Art Basel and Frieze focus primarily on contemporary painting and sculpture, FOG gives equal weight to collectible furniture, lighting, ceramics, and architectural objects. This makes it an essential event for collectors who view their holdings as a unified aesthetic portfolio rather than separate categories. The fair’s curatorial committee ensures that every exhibitor meets a standard of quality that makes FOG one of the most trusted buying environments on the West Coast.
The Design Market as an Asset Class
Collectible design has outperformed many traditional alternative asset categories over the past decade. Important pieces by Jean Prouvé, Charlotte Perriand, Gio Ponti, and contemporary designers like Wendell Castle and the Haas Brothers have seen consistent appreciation at auction. Unlike fine art, where a single artist’s market can be volatile, the design market benefits from functional utility — a collector can live with and use these objects while they appreciate. This dual value proposition makes design assets particularly attractive for collectors who want their investments to enhance their daily environment.
Borro and the Design Collector
For collectors with significant holdings in design furniture, lighting, or decorative arts, Borro offers a lending solution that recognizes the true value of these assets. Our appraisal team includes specialists with deep knowledge of the 20th-century and contemporary design markets. Whether you hold a single iconic piece — a Prouvé Bibliothèque, a Nakashima dining table — or a comprehensive collection spanning multiple movements and periods, we can structure a loan that provides immediate liquidity without requiring you to consign to auction or negotiate a private sale under time pressure.
From Fair to Funding
The connections made and the market intelligence gathered at FOG Design+Art can create immediate opportunities — a piece you have been pursuing for years becomes available, or a gallery presents something that would anchor your collection. Having pre-arranged access to capital through Borro means you can act decisively when these moments arise. Contact our team before the fair to discuss your collection and establish a lending relationship that puts you in a position to acquire with confidence.
