The definition of a “diversified portfolio” has expanded. In 2026, it is no longer just stocks, bonds, and real estate. It now includes “Passion Assets”—high-value luxury goods that offer both enjoyment and investment potential.
Allocating capital to passion assets offers a hedge against traditional market volatility. A vintage Ferrari or a Basquiat painting does not correlate directly with the stock market. However, the criticism of passion assets has always been their lack of liquidity.
Borro removes this barrier. By providing a reliable mechanism to borrow against these items, we transform them from static collectibles into dynamic financial instruments. You can enjoy the asset (the “passion” part) and access its value (the “asset” part) simultaneously.
As you review your portfolio for the year ahead, consider the role your luxury goods play. They are not just toys; they are a reserve of capital. Treat them with the same strategic respect you treat your equity portfolio.
