Unveiling the Not-So-Hidden Gems: Luxury Jewelry Brands Worth Knowing

Unveiling the Not-So-Hidden Gems: Luxury Jewelry Brands Worth Knowing

When it comes to luxury jewelry, the usual suspects — Cartier, Tiffany, Bulgari, and the like — are well-known and revered. But the world of high-end adornment is vast, varied, and full of undiscovered treasures. Let’s delve deeper to shine a spotlight on some of the not-so-hidden gems in the industry.

1. Graff

Founded in London in 1960, Graff Diamonds is a brand that’s synonymous with the most exquisite and rarest gemstones. Laurence Graff, the founder, is known as the “King of Diamonds,” and his empire spans 17 countries. Graff is renowned for its record-breaking stones, such as the Graff Pink, a pink diamond that sold for a staggering $46 million at auction. But it’s not just the record-breaking stones that make Graff stand out, it’s also their commitment to the craft. Each piece of Graff jewelry is an artwork that encapsulates an unwavering commitment to quality and detail.

2. De Grisogono

De Grisogono, a Swiss jeweler established in 1993, may be relatively young, but its bold and luxurious pieces have managed to capture the attention of jewelry enthusiasts worldwide. The brand is known for incorporating black diamonds, a previously overlooked gemstone, into their designs. The founder, Fawaz Gruosi, has a knack for creating stunning, avant-garde pieces that are as much works of art as they are jewelry. His creative vision has allowed the brand to redefine luxury jewelry in a short span of time.

3. Chopard

Initially known for its precision timepieces, Chopard, a Swiss brand established in 1860, has proven its mettle in the world of jewelry as well. Its Happy Diamonds collection, which features loose diamonds that move freely within their settings, is a testament to the innovative spirit of this brand. Each piece of Chopard jewelry is meticulously crafted, incorporating the brand’s rich heritage and tradition of excellence.

4. Van Cleef & Arpels

Van Cleef & Arpels, a French brand established in 1906, captivates jewelry lovers with its Alhambra collection, which features quatrefoil motifs inspired by the Alhambra Palace in Spain. The brand is also known for its Mystery Set technique, a setting method that conceals all prongs and clasps, making the gems appear as if they’re floating. This innovative technique speaks volumes about the brand’s expertise and pioneering spirit in jewelry design.

5. Buccellati

Buccellati, established in 1919, is an Italian brand that has carved a niche for itself with its textured gold work that resembles lace or fabric. Its most famous collection, the Macri, features this gold work along with diamonds. The brand’s unique style, which combines traditional techniques with innovative designs, has made it a favorite amongst those who appreciate the fine artistry of jewelry making.


These lesser-known brands might not be as ubiquitous as their more famous counterparts, but they certainly hold their own when it comes to craftsmanship, innovation, design, and the awe-inspiring beauty of their pieces. Diving into the world of luxury jewelry can be a delightful experience, whether you’re a seasoned collector or just starting to venture into this realm. These brands, each with its unique style and story, offer something truly unique and are well worth exploring.


Explore more about luxury