Few patterns are as instantly recognizable as the Burberry check. For over a century, this iconic design of camel, ivory, red, and black has been synonymous with British luxury and timeless style. This article explores the history of the Burberry check, its evolution from a simple lining to a global fashion statement, and its enduring appeal.
The Origins of the Check
The story of the check begins in the 1920s when it was first introduced as a lining for Burberry’s iconic trench coats. We delve into the history of the brand and how this utilitarian pattern, originally hidden from view, would go on to become its most powerful identifier.
From Utilitarian to Iconic
This section traces the journey of the Burberry check from its practical origins to a symbol of luxury and status. We explore how it was embraced by fashion elites and celebrities, transforming it from a simple pattern into a globally recognized fashion statement.
Navigating Brand Identity
In the early 2000s, the check’s widespread popularity led to challenges with overexposure and counterfeiting. We discuss how Burberry navigated this period, successfully reclaiming the pattern’s luxury status through strategic repositioning and design innovation under creative directors like Christopher Bailey.
The Check Today
Under new creative leadership, the Burberry check continues to be reinvented. We explore its modern interpretations, from bold, oversized versions to subtle design accents, demonstrating how this heritage pattern remains a central and relevant element of the brand’s identity today.
Frequently Asked Questions
- What is the Burberry pattern called? The iconic pattern is officially known as the ‘Burberry check.’ It is also sometimes referred to as the ‘Haymarket check.’
- When was the Burberry check created? The check was first used as a trench coat lining in the 1920s but was trademarked and rose to prominence as an outerwear pattern in the 1960s.
- What does the Burberry pattern represent? It represents a rich heritage of British design, craftsmanship, and timeless style. It is a symbol of luxury and the brand’s history of innovation.
- How to spot a fake Burberry check? Authentic Burberry checks have perfectly straight, clean lines and consistent coloring. Misaligned patterns, poor-quality fabric, and sloppy stitching are common signs of a counterfeit product.
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Read our full story on the iconic Burberry check or learn how Borro can help you with your luxury asset loan needs.
