The market for prestige timepieces has matured significantly over the last five years, and as we enter 2026, Rolex remains the undisputed king of value retention. For collectors, the question is often whether to hold, sell, or buy. However, there is a third option that sophisticated collectors utilize: leverage.
Selling a highly coveted reference—such as a Daytona, a Submariner, or a GMT-Master II—often means exiting a position that will likely continue to appreciate. Once sold, re-acquiring a vintage or rare reference can be difficult and more expensive.
This is where Borro’s expertise becomes a strategic tool. By using your Rolex collection as collateral for a short-term loan, you can access the liquidity locked within these assets without losing ownership. This strategy allows you to maintain your position in the market, benefiting from future appreciation, while accessing funds for other investments or needs today.
Our in-house team of horological experts understands the nuance of every reference number, dial variation, and provenance detail. We value the watch not just as metal, but as a tangible asset with a distinct market trajectory. In 2026, don’t liquidate your legacy—leverage it.
