The World’s Largest Collector Car Auction
Date: January 6–18, 2026
Location: Osceola Heritage Park, Kissimmee, Florida
Kicking off the automotive calendar with unrivaled scale, Mecum Kissimmee is a marathon of horsepower and heritage. Known as “The World’s Largest Collector Car Auction,” this 13-day event draws collectors from across the globe to bid on thousands of vehicles, ranging from investment-grade American muscle cars to rare Corvettes and exotics.
For the astute collector, Mecum represents a volume of opportunity that is unmatched. The sheer diversity of lots allows for portfolio diversification, whether you are seeking a singular halo car or building a themed collection. However, the fast-paced nature of the auction block demands readiness. Borro’s luxury car loans can provide the bridge capital needed to secure a winning bid without liquidating other assets prematurely.
As featured in our National Luxury Agenda, Mecum sets the pricing floor for many categories in the collector car market for the year ahead.
What Makes Mecum Kissimmee a Valuation Benchmark
Mecum Kissimmee is not simply a collector car auction — it is the opening bell of the global automotive asset market each year. With over 3,500 vehicles crossing the block across 13 days, the results here set pricing benchmarks that ripple through private sales, dealer inventories, and insurance valuations for the entire first quarter. For collectors holding significant automotive portfolios, the Kissimmee results determine whether the market is appreciating, correcting, or consolidating.
Asset Classes on the Block
While muscle cars and American classics dominate the catalog volume, the highest-value lots tend to be European sports cars from the 1950s through 1970s — particularly Ferrari, Porsche, and Mercedes-Benz models with documented provenance. In recent years, the market has also shown increasing appetite for modern supercars as collectible assets, with low-mileage examples of the McLaren F1, Porsche Carrera GT, and Ferrari Enzo commanding prices that rival their vintage counterparts. Trucks and SUVs with restoration-quality builds have also emerged as a growing segment, reflecting broader cultural shifts in what collectors value.
The Liquidity Question for Collectors
One of the realities of holding a significant collector car portfolio is the gap between appraised value and available liquidity. Selling a vehicle at auction involves consignment fees, transportation logistics, and the risk of a no-sale result. For collectors who need capital — whether for a new acquisition, a real estate opportunity, or a business need — Borro offers an alternative. Our luxury asset loans allow you to borrow against the appraised value of your vehicle without giving up ownership. The car stays in professional, climate-controlled storage while you access the capital you need, typically within 24 to 48 hours of appraisal.
Why Timing Matters
The weeks surrounding Mecum Kissimmee represent a window of heightened market activity and attention. Appraisals completed during this period benefit from fresh comparable sales data, which can support stronger valuations. If you are considering leveraging your automotive assets for liquidity, the January auction season is an ideal time to explore your options with Borro.
