How Much Does it Cost to Own a Luxury Watch?

How Much Does it Cost to Own a Luxury Watch?


Owning a luxury watch is more than just having a device that tells time. When you own a luxury watch, you own a piece of art, a status symbol, and a piece of history. The craftsmanship involved in creating a luxury watch and the intricate details that go into its design make it much more than a simple timepiece. However, the cost of owning a luxury watch extends beyond the initial purchase price. If you’re considering investing in a luxury watch, it’s crucial to understand the full scope of the cost of ownership, which include not only the initial purchase price but also maintenance, insurance, and potential depreciation.

Initial Purchase Price

The initial purchase price of a luxury watch is the most obvious cost involved. This can range from a few thousand dollars to over a million, depending on the brand, model, and rarity. High-end luxury brands like Patek Philippe, Richard Mille, and Audemars Piguet are known to command higher price points, with some of their rare or limited edition models fetching astronomical prices. On the other hand, there are also brands like TAG Heuer and Longines that offer luxury watches at more accessible, albeit still considerable, prices. The initial purchase price is often the most significant outlay, but it’s essential to remember that it’s not the only cost to consider.

Maintenance Costs

Luxury watches, much like luxury cars, require regular maintenance to ensure they remain in optimal running condition. This maintenance can include regular servicing, which is often recommended every few years. Servicing a luxury watch can cost anywhere from $200 to $800 or more, depending on the brand and model. The cost of servicing can increase if the watch has complex features like a chronograph or moon phase, which require more intricate work.

Additionally, if your watch needs repairs, whether due to accidental damage or wear and tear, the costs can quickly add up. Some parts of luxury watches are unique and can be costly to replace. For example, replacing a damaged sapphire crystal can be quite expensive, as can repairing a mechanical movement.

Insurance Costs

Given the high value of luxury watches, it’s highly recommended to have them insured. The cost of insuring a luxury watch will depend on several factors, including the value of your watch, where you live, and the terms of your policy. However, insurance can easily add a few hundred dollars to your annual costs. It’s also important to note that some insurers specialize in insuring luxury items, including watches, and may offer more comprehensive coverage or better terms.


While some luxury watches, particularly those from sought-after brands or limited editions, can hold their value or even appreciate over time, others can depreciate. The depreciation of a luxury watch can be influenced by various factors such as the brand, model, and condition of your watch, as well as market trends. Certain brands and models are more likely to hold their value, while others may depreciate faster. It’s important to research and understand these trends if you’re considering a luxury watch as an investment.


The cost of owning a luxury watch includes the initial purchase price, ongoing maintenance costs, insurance, and potential depreciation. It’s important to consider all of these factors when investing in a luxury watch, as the total cost of ownership can significantly exceed the initial purchase price.

Ultimately, a luxury watch should be more than just an investment or an expense. It should be a purchase of passion, a reflection of your personal style and taste, and a source of enjoyment. After all, the real value of a luxury watch is not just in its price tag, but in the enjoyment, it brings to its owner and the pride of owning a piece of craftsmanship and history.


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