The World’s Greatest Collector Car Auctions
Date: January 17–25, 2026
Location: WestWorld of Scottsdale, Arizona
If Mecum is about volume, Barrett-Jackson Scottsdale is about the experience. Celebrating the automotive lifestyle, this event is the crown jewel of Arizona Car Week. It is famous for its No Reserve docket, where the market truly decides the value of every vehicle, from Resto-Mods to pre-war classics.
The electric atmosphere of the auction arena is a magnet for celebrity collectors and industry titans. Securing a vehicle here is as much about the prestige of the purchase as the asset itself. To navigate this competitive environment, liquidity is key. Borro empowers clients to unlock equity from their existing luxury assets to fund new acquisitions at WestWorld.
Return to our January 2026 Luxury Agenda for more events defining the winter season.
